The Google Business Profile setting most agencies get wrong

One setting on your Google profile decides which searches you show up for.

It is your primary category. Many home care agencies pick something generic, or something that sounds impressive, instead of the one that matches what they actually do. Google leans on the primary category more than anything else on the profile. Pick the one that fits your core service. Then fill in everything else: your real service area, your hours, a phone number someone answers, and photos of your actual team, not stock images. It takes twenty minutes and it is free.

Our full Google Business Profile guide is at asnhomecaremarketing.com/google.