How to Stop Losing Leads and Start Closing More Clients
We see it all the time in home care agencies across the country:
You’re investing in marketing. You’re getting leads. And then… crickets. 😬
The phone rings. The forms get filled. But the new clients? They’re not showing up.
Let’s fix that. 🎯
The truth is, marketing only works when it’s paired with a rock-solid follow-up system. Our most successful clients don’t just rely on “luck” or wait around for a lead to call back. They build processes that ensure no opportunity slips through the cracks.
✅ What Actually Works to Convert Leads into Clients
Here are a few of the proven strategies we help agencies implement every day:
- Automated Email + Text Follow-Up: Leads get an immediate response the moment they inquire. No ghosting. No delays.
- Value-Driven Resources: Customized care guides and checklists that help families make decisions—and trust YOU to help.
- 24/7 Lead Capture: Whether it’s live agents or smart AI chat, your website and phone lines never sleep.
- Lead Source Tracking: Know which campaigns are delivering results, and invest more in what’s working.
✅ Train Your Community Liaisons to Be Closer-Ready
Marketing is half the battle—but sales makes the win. Your team needs the tools and training to close with confidence. That means:
- Building real connections with adult children, not just seniors
- Navigating financial conversations without fear
- Following up strategically and consistently
- Recognizing when a family is ready—and when they’re not (yet)
🧠 Train With the Best in the Biz
We’re proud to have Annette Ziegler, Lisa Marsolais, and Dawn Fiala as part of our elite sales training team. These pros have helped dozens of agencies turn their follow-up chaos into revenue-generating machines.
Want in? 😍
If you’re ready to stop losing leads and start closing more clients, let’s talk.
Visit ASNHomeCareMarketing.com and let’s get your sales team the training they need to convert, close, and grow.
