April 2025 – Approved Senior Network® is proud to announce the winners of the Q1 2025 Marketing Star Awards—a program created to recognize excellence, creativity, and real-world results in home care marketing.
Each quarter, ASN selects standout agencies that have pushed boundaries, tried new strategies, and strengthened their presence both online and in their communities. These aren’t cookie-cutter efforts—they’re bold, smart, and impactful marketing moves that make a measurable difference.
Let’s meet the Marketing Stars of Q1 and spotlight what each award means:
🚀 Digital Marketing Pioneer
Winner: Cardinal Home Care – Fairfax, VA
This award goes to an agency that’s leading the way in digital marketing—particularly in trying new tactics like short-form video, targeted content, or SEO-forward strategies.
Why they won: Cardinal Home Care embraced modern marketing tools and weren’t afraid to step outside the norm to reach local families online. Their video-driven content and consistent online presence made them true pioneers.
⭐ Most New Reviews
Winner: Home Instead Senior Care – Salt Lake
This award recognizes the agency that secured the highest number of new online reviews this quarter—boosting local trust and search engine visibility.
Why they won: Home Instead in Salt Lake made collecting reviews a team-wide priority, and it showed. Their online reputation grew significantly, helping families find them more easily and feel confident in their care.
📧 Best Email Marketing
Winner: Mint Home Care – Fairfax, VA
A strong email strategy is about more than newsletters—it’s about nurturing leads, staying top-of-mind, and driving action.
Why they won: Mint Home Care created engaging, helpful email campaigns that were well-timed, beautifully written, and results-driven. Their emails didn’t just get opened—they got replies, referrals, and relationships.
🎟️ Event Marketing Excellence
Winner: Touching Hearts at Home – Gainesville, FL
This award celebrates agencies that use in-person or virtual events to raise awareness, build trust, and generate business.
Why they won: From health fairs to community gatherings, Touching Hearts at Home put their brand front and center—delivering value while connecting with local families and referral partners face-to-face.
🎥 Best Video Interview
Winner: Inspire Care and Support – Highland, IN
This category honors those who excel in on-camera communication—showing compassion, authority, and trust through video interviews.
Why they won: Inspire Care and Support nailed the delicate balance of professionalism and heart. Their video interviews showed real leadership, real knowledge, and a genuine commitment to care.
💖 Heart of the Community Award
Winner: AmanaCare In-Home Assistance – Nebraska
This award is all about community impact—being a positive force for good and showing up for local seniors and families.
Why they won: AmanaCare goes beyond business. They’ve built programs, relationships, and a reputation for showing up with heart and purpose. Their community truly feels their presence.
🎨 Most Creative In-Person Marketing
Winner: IncrediCare Home Care – Woodbridge, VA
Awarded to the agency that finds unique ways to make their brand memorable through boots-on-the-ground marketing.
Why they won: IncrediCare isn’t just handing out brochures—they’re creating moments. From themed drop-offs to playful engagement strategies, they’re making sure people remember who they are and what they stand for.
🏆 What Do Winners Receive?
Each winner receives:
- A digital award badge
- A custom physical award delivered to their office
- Recognition across Approved Senior Network platforms
- And of course—bragging rights for the entire quarter 😎
These awards are more than just accolades—they represent real effort, innovation, and care for the work these agencies do every day. Congratulations to all our winners, and thank you for raising the bar in home care marketing.
Want to be considered for Q2? Keep showing up, trying new things, and marketing with meaning. We’re watching. 👀
For more information on the Marketing Star Awards or to learn how ASN helps home care agencies grow, visit https://ASNHomeCareMarketing.com
Contact:
Valerie VanBooven, RN, BSN
Co-Founder, Approved Senior Network
📧 support@asnsupport.com
