Ready to transform your home care marketing strategy? Dive into the world of video content that’s changing how agencies connect with clients and families.
The digital landscape has shifted dramatically, with 85% of internet users watching video monthly and 72% preferring video over text when learning about services.
Yet most home care competitors are missing this golden opportunity, relying on text-heavy websites and traditional marketing approaches that fail to create emotional connections.
This creates a perfect opening for agencies willing to embrace video marketing. Valerie Van Booven, registered nurse and co-owner of Approved Senior Network, breaks down why video marketing isn’t just a trend—it’s essential for home care agencies looking to build trust and stand out.
She addresses the common fears that keep owners from getting started: camera shyness, disliking your own voice, and concerns about equipment or editing skills. The reassuring message? You don’t need to be perfect, just present. Authenticity trumps polish every time.
Discover the most effective video formats for home care: welcome videos that introduce your mission, staff spotlights that humanize your team, client testimonials that build credibility, and educational explainers that showcase your expertise.
All of these can be created using just your smartphone and simple, affordable tools. The presentation includes practical equipment recommendations, editing app suggestions, and tips for making videos that engage without requiring Hollywood production values. The real-world results speak volumes—agencies implementing consistent video content are seeing dramatic increases in engagement, website traffic, and ultimately, client conversions.
Through case studies and analytics, Valerie demonstrates how even small investments in video content and strategic boosting can yield impressive returns.
Ready to get started? Follow the 30-day action plan: choose three video types and write simple scripts, set aside one morning to record them all, edit with user-friendly tools, then share strategically across platforms.
Remember, one authentic video that connects with potential clients is infinitely more valuable than no video at all.
Connect with us to receive our comprehensive video checklist and posting calendar to jumpstart your video marketing journey. Your competitors are still relying on walls of text—while you could be building meaningful connections through the power of video. Visit our website at https://asnhomecaremarketing.com
