Jacksonville, FL – May 21, 2025 – In a heartwarming and eye-opening episode of Care Across America, host Valerie VanBooven, RN BSN, sat down with Matthew Hardy, owner of Assisting Hands South Jacksonville, to share the mission, heart, and growth behind one of Florida’s rising home care agencies serving Clay and Duval Counties.
What began as a career pivot for Hardy and his wife, Tracy—a former IT professional and teacher—has blossomed into a deeply personal, mission-driven business rooted in honoring caregivers and providing exceptional, flexible care to seniors and veterans.
“We came into this business with a heart to serve—not just the clients, but the caregivers as well,” Hardy explained. “When caregivers are treated like numbers, everyone suffers. We saw an opportunity to create a different kind of agency.”
Meeting Seniors Where They Are—No Minimums, No Contracts, No Gimmicks
Assisting Hands South Jacksonville breaks the mold with a zero-minimum hour requirement, no deposits, and no long-term contracts—a rarity in the home care space. From quick daily baths to full 24/7 care for clients with advanced mobility challenges or memory issues, the agency strives to be accessible to as many families as possible.
Their client base is diverse, including seniors aging in place, individuals living with dementia, veterans receiving VA-funded care, and even centenarians still living independently.
Care That Honors Veterans
Hardy is passionate about veteran care, actively educating communities about free in-home care services available through the VA. “We love helping veterans access care they didn’t even realize they qualified for,” Hardy shared. “These funds are set aside for them—it’s not charity; it’s a benefit they earned.”
A Culture of Caregiving—From the Inside Out
The agency also places strong emphasis on supporting its caregivers, launching internal programs that go far beyond standard employment. From community message boards to caregiver assistance funds, Hardy and his team strive to foster a culture of compassion and mutual support.
“We want to be God-honoring in everything we do,” said Hardy. “That includes treating our employees with respect and helping them through life’s challenges.”
Tune in to Learn More
To hear the full conversation with Matthew Hardy and gain insight into what makes Assisting Hands South Jacksonville a standout in the senior care industry, listen to the latest episode of Care Across America on YouTube, Spotify, Apple Podcasts, and all major podcast platforms.
About Assisting Hands South Jacksonville
Assisting Hands South Jacksonville provides in-home care services to seniors and individuals with disabilities across Clay County and Duval County, FL. Known for its flexible approach, caregiver support, and commitment to veterans, the agency offers everything from short-term personal care to long-term 24/7 assistance.
About Care Across America
Hosted by Valerie VanBooven RN BSN, Care Across America is a podcast series that highlights stories of leadership, compassion, and innovation in the home care industry. Each episode features agency owners and care professionals who are transforming the landscape of senior care in their communities.
