In a recent conversation, Valerie VanBooven RN BSN sat down with Don Franks, President of HomeCare Professionals, a leading non-medical home care provider in Northern California with 10 offices stretching from Redding to Fresno.
Website: https://HCProsonline.com
Call: (866) 940-4855
From Consulting to Leadership
Don shared his unique journey into the home care industry, beginning with recruiting, then moving into healthcare management, and eventually building and growing home care businesses through both organic growth and acquisitions. After working with large organizations like Kindred, he sought a more local, personal impact—ultimately joining forces with Andy Howard, CEO of HomeCare Professionals. Together, they expanded the company from just a few offices to a regional leader with 10 thriving locations.
Services and Care Philosophy
HomeCare Professionals focuses exclusively on non-medical home care—helping seniors and individuals with daily activities like bathing, meal preparation, transportation, and companionship. Don emphasized the importance of educating families who often misunderstand how services are paid for, highlighting the difference between Medicare-covered home health and private-pay home care.
What sets them apart, Don noted, is not the service list—since most agencies provide similar types of care—but their commitment to customer service and staffing efficiency. With the ability to share caregivers across multiple offices, HomeCare Professionals can fill shifts faster and ensure families feel supported.
The Client Experience
When families call, they reach a live person who explains services, costs, and options. A free in-home assessment follows, designed not just to understand care needs, but to match clients with caregivers based on both skill and personality. Families are even offered the opportunity to interview caregivers before services begin, ensuring trust and comfort from the start.
Industry Growth and Consumer Choices
With 10,000 people turning 65 every day until 2027, Don sees demand for home care services continuing to rise—especially as today’s seniors approach the age where care is most needed. Families often face the choice between bringing care into the home or considering assisted living, and HomeCare Professionals helps guide them to the right solution.
Veterans and Community Partnerships
Veteran care is a cornerstone of the organization’s mission. Don highlighted how the company supports veterans and their families by helping them navigate the often-complicated VA system. They also partner with local agencies, senior centers, and placement services to provide resources—even when families choose options outside of home care.
A Human Business
Don acknowledged that home care is a people-driven business, with challenges around scheduling, staffing, and turnover. Yet, HomeCare Professionals has managed to retain long-term employees, from caregivers to administrative staff, which he attributes to a shared passion for helping others. He and his leadership team still conduct assessments and even provide care when needed—living their mission at every level.
Closing Thought
As Don put it, no home care agency is perfect—but the difference comes down to trust, responsiveness, and genuine care for families and staff alike. That philosophy has fueled 20 years of growth for HomeCare Professionals, and positions them for continued impact in the years ahead.
