The Hidden Problem in Home Care Agencies
If you’re running a home care agency, you know how hard it is to make the phone ring. You invest in digital marketing, referrals, local networking, and advertising. The calls do come in—but here’s the problem:
👉 Seven out of ten inquiries never turn into paying clients.
That means for every 10 families who reach out, only 3 become clients. The rest slip away.
Why does this happen? The answer lies in the nature of the calls you’re getting.
Watch the video here:
Why Families Walk Away
When an adult child calls your agency, they’re not browsing casually. They’re usually:
- Exhausted from caring for a parent
- Juggling work, kids, and a crisis at home
- Desperate for help right now
In other words, the caller is in crisis mode. If they don’t get a fast, professional response, they will hang up and call the next agency.
It’s not because your agency isn’t capable of delivering excellent care. It’s because the first impression was missed. And in home care, that first impression is everything.
The First 10 Seconds Count
Think about it. In those opening 10 seconds of a call, a family decides:
- Do I trust this agency?
- Do they understand my urgency?
- Can they really help us right now?
If the answer feels uncertain, they move on. You don’t get a second chance.
That’s why sales training and systems are just as important as marketing. You can buy leads all day long, but if 7 out of 10 don’t convert, your marketing dollars are wasted.
How Approved Senior Network Fixes This Problem
At Approved Senior Network (ASN), we’ve been helping home care agencies grow since 2008. We know that capturing leads is only half the battle—you also need to respond the right way, at the right time, with the right tools.
Here’s how we help agencies like yours turn calls into clients:
1. Sales Training That Works
We teach intake staff and marketers how to:
- Build trust within the first 10 seconds
- Ask the right questions without overwhelming families
- Move from conversation to booked assessment seamlessly
2. Updated Websites That Convert
Your website should do more than look good. It should:
- Capture inquiries instantly
- Route leads to the right people in real time
- Make it easy for families to reach you on their terms (call, text, form, or chat)
3. Proven Digital Marketing That Delivers
We specialize in marketing strategies built only for home care agencies. That means every campaign is designed to attract qualified leads—not just clicks or impressions.
4. Instant Lead Notifications
Here’s the game changer: the moment a new lead comes in, you get a text notification.
That means:
- No delays.
- No missed opportunities.
- No families slipping through the cracks.
Your team can respond immediately, because in home care, speed is everything.
Why Speed Wins Trust
When families are in crisis, they reward speed and professionalism with trust.
- Respond in minutes? You become the agency that cares.
- Wait hours to call back? They’ve already signed with someone else.
It’s that simple.
Stop Losing 7 Out of 10
Every lead represents a family in need. Letting 7 out of 10 slip away isn’t just lost revenue—it’s lost opportunities to serve.
At Approved Senior Network, we make sure you:
- Capture every inquiry
- Respond instantly
- Convert more leads into clients
Because in home care, the agencies that master both marketing and sales follow-up are the ones that win.
