Train marketers for results, not activity.
The difference between a failing marketer and a thriving one? Consistent coaching.
Read the full article on our LinkedIn Newsletter.
Hiring a marketer is easy. Building one who consistently grows census is rare. That’s because most agencies set their reps up to fail.
Why Marketers Fail
- They’re sent to one-off training events, then left on their own
- No clear KPIs, just “go get referrals”
- Lack of coaching and accountability
The System That Works
- Weekly sales coaching with role plays
- Activity tracking: visits, presentations, follow-ups
- Metrics tied directly to census growth, not just “busy work”
Retention & Motivation
Sales is tough. Keeping marketers engaged requires structure.
- Recognize wins publicly (shout-outs at team meetings)
- Provide career paths and advancement opportunities
- Equip them with branded materials, CRM tools, and a clear playbook
Impact on Growth
When your sales team is trained and supported, referrals increase predictably. Predictable referrals mean predictable census growth—which means stability and expansion.
Image Suggestion: A team huddle with “Sales Training in Action” overlay.
